Experts Share Insights and Strategies for Effective Recruiting

At Pereless Systems, our CEO, Arthur Pereless, and CTO, Frank Su, have been in the recruiting business for over 25 years. With their shared level of expertise, they shared their insights and strategies for effective recruiting. Join us as we uncover the strategies employed by industry leaders to attract top-tier candidates and build winning teams. Say goodbye to recruitment challenges and hello to a new era of hiring excellence. Let’s embark on this journey together and revolutionize your recruiting efforts starting today!

I. We asked the experts: How Does Advanced Recruiting Processes and Software Play Into the Talent Management Space?

Recruiting processes and software play a crucial role in the success of modern companies. In today’s market, the war for top talent is fierce, and having an effective recruitment strategy can make all the difference.

One of the key reasons why effective recruiting is so important for companies today is because it directly impacts the quality of the workforce. By hiring the right people for the job, companies can improve productivity, increase innovation, and drive overall business success. On the other hand, making poor hiring decisions can result in high turnover rates, decreased morale, and ultimately, a negative impact on the bottom line.

In addition, effective recruiting processes can help companies stay competitive in their industry. With the rise of technology and globalization, businesses need to be able to adapt quickly to changing market conditions. Having a strong recruitment strategy in place allows companies to attract and retain the best talent, ensuring they have the skills and expertise needed to stay ahead of the competition.

Furthermore, recruiting software has made the hiring process more efficient and streamlined than ever before. By leveraging the latest technology, companies can automate tasks, track candidate data, and even predict future hiring needs. This not only saves time and resources but also ensures that companies are able to make more informed hiring decisions.

Overall, the importance of effective recruiting for companies today cannot be overstated. By investing in the right processes and software, businesses can build a strong workforce, stay competitive in their industry, and ultimately drive success.

II. Understanding the Modern Recruitment Landscape:

In today’s modern recruitment landscape, technology plays a crucial role in the way companies attract and hire the best talent. Social media platforms, job search websites, and digital recruitment tools have revolutionized the way employers reach out to potential candidates and vice versa.

Organizations are now able to quickly and efficiently screen large volumes of applicants using automated systems and artificial intelligence. This has streamlined the recruitment process, allowing hiring managers to focus more on finding the right fit for their company culture and needs. Additionally, the rise of the gig economy and remote work has transformed the traditional 9-5 office job model. More and more companies are embracing flexible work arrangements and seeking candidates who are able to work remotely. This has opened up new opportunities for both employers and job seekers, allowing for greater flexibility and work-life balance.

Overall, the modern recruitment landscape is dynamic and ever-evolving, with technology playing a central role in shaping the way companies find and hire talent. As the workforce continues to change and adapt to new challenges, companies must stay ahead of the curve in order to attract and retain top talent in today’s competitive job market.

III. Why Building a Strong Employer Brand Assists In Recruiting:

A strong employer brand is crucial in today’s recruiting environment for several reasons. Firstly, in a highly competitive job market, a strong employer brand can set a company apart from its competitors and attract top talent. A positive reputation as a desirable place to work can help companies attract and retain skilled employees who are looking for more than just a paycheck.

Moreover, a strong employer brand can also help companies save on recruiting costs. When a company has a well-known and respected brand, they will receive a higher volume of qualified applicants, reducing the need for expensive recruiting campaigns. Additionally, employees who are proud to work for a company with a strong employer brand are more likely to refer their friends and colleagues, further reducing recruiting costs.

Furthermore, a strong employer brand can also improve employee morale and engagement. When employees feel proud to work for a company with a positive reputation, they are more likely to be engaged and motivated in their work. This can lead to higher productivity, better teamwork, and ultimately, improved business results.

In conclusion, a strong employer brand is essential in today’s recruiting environment for attracting top talent, saving on recruiting costs, improving employee morale and engagement, and ultimately, driving business success. Companies that invest in building and maintaining a strong employer brand will have a competitive advantage in the marketplace and be better positioned for long-term success.

IV. Mastering the Recruitment Funnel, Building Process:

The recruitment funnel is a crucial tool for companies looking to hire top talent. Experts in recruitment understand the importance of mastering the recruitment funnel in order to attract and retain the best candidates.

To begin with, these experts carefully map out the different stages of the recruitment funnel, from sourcing and screening candidates to making offers and onboarding new hires. By understanding each stage of the process, they are able to streamline their recruitment efforts and increase their chances of success.

In addition, these experts utilize data and analytics to track their recruitment efforts and identify areas for improvement. By analyzing key metrics such as time-to-fill, cost-per-hire, and candidate satisfaction, they are able to make data-driven decisions and continuously optimize their recruitment process.

Overall, the experts in recruitment understand that mastering the recruitment funnel is essential for finding and hiring the best candidates. By carefully planning and executing each stage of the process, they are able to attract top talent, build a strong employer brand, and make data-driven decisions to continuously improve their recruitment efforts.

V. Utilizing Data-Driven Recruitment Strategies:

Data-driven strategies provide numerous advantages for businesses and organizations seeking to make informed decisions and drive growth. By harnessing the power of data analytics, companies can gain valuable insights into customer behavior, market trends, and operational efficiency.

One key advantage of utilizing data-driven strategies is the ability to make real-time adjustments based on accurate and up-to-date information. By continuously analyzing data, businesses can quickly identify opportunities and challenges, allowing them to pivot and adapt to changing market conditions more effectively.

Another advantage is the ability to target specific audiences with personalized marketing campaigns. By leveraging data, businesses can tailor their messages and offerings to individual customers, increasing engagement and ultimately driving sales.

Furthermore, data-driven strategies can help businesses streamline operations and cut costs by identifying inefficiencies and areas for improvement. By analyzing data on processes and performance, companies can optimize their workflows and resource allocation, leading to increased productivity and profitability.

In conclusion, the key advantages of utilizing data-driven strategies include the ability to make informed decisions in real-time, target specific audiences with personalized campaigns, and improve operational efficiency. By investing in data analytics and leveraging the insights gained, businesses can gain a competitive edge in today’s rapidly evolving marketplace.

See how Pereless Systems’ recruiting software can help your recruitment process by requesting a demo today!

What Key Features Should You Look For In An Applicant Tracking System?

In today’s competitive job market, finding and hiring top talent is more challenging than ever. To streamline your recruitment process and stay ahead of the curve, investing in an Applicant Tracking System (ATS) is essential. An ATS is recruitment software that manages the recruiting and hiring process, including job postings and job applications. It organizes all information about candidates and makes information searchable throughout the system. As its name implies, an ATS tracks candidates through the hiring process. With a myriad of options available in the market, it’s crucial to know what key features to look for in an ATS that align with your business needs and goals. In this blog post, we will dive into the essential features that every business owner should consider when selecting an ATS to optimize their recruitment efforts.


Customizable Workflow Management

A robust ATS should offer customizable workflow management capabilities that align with your unique recruitment processes. Look for features that allow you to create and automate workflows tailored to your specific job roles, departments, and hiring stages. This flexibility will help streamline your recruitment process and ensure a seamless candidate experience from application to onboarding.


Candidate Sourcing and Job Postings

An effective ATS should provide advanced candidate sourcing tools and seamless integration with job boards and social media platforms. Look for features that enable you to reach a wider pool of candidates, promote your employer brand, and easily publish job postings across multiple channels. This will help you attract top talent and fill positions faster.


Resume Parsing and Screening

Save time and improve efficiency with an ATS that offers robust resume parsing and screening capabilities. Look for features that automatically extract and organize candidate data from resumes, screen for key qualifications, and rank candidates based on your predefined criteria. This will enable you to quickly identify the best-fit candidates and make informed hiring decisions.


Communication and Collaboration

Effective communication and collaboration are key to a successful recruitment process. Choose an ATS that offers built-in communication tools, such as email templates, interview scheduling, and team notifications. Look for collaboration features that allow your team to easily share feedback, evaluate candidates, and make collaborative hiring decisions in real-time.


AI-Driven Insights & Analytics

Harness the power of AI-driven insights and analytics to make data-driven recruitment decisions. Look for an ATS that offers predictive analytics, performance metrics, and reporting capabilities to measure the effectiveness of your hiring strategies, and identify areas for improvement. These insights will help you optimize your recruitment process and achieve better hiring outcomes.


Integration Capabilities

Ensure seamless integration with your existing HR systems, tools, and technologies by choosing an ATS with robust integration capabilities. Look for features that allow you to connect your ATS with other software applications, such as HRIS, payroll, background checks, assessments and onboarding systems. These integrations will improve data accuracy, and streamline your end-to-end recruitment process.


Customer Support Training

Choose an ATS provider that offers comprehensive training and ongoing support to maximize the value of your investment. Look for vendors that provide client assistance, training resources, and a dedicated customer support team to help your team effectively leverage the full capabilities of the ATS. This will ensure a smooth implementation process and empower your team to make the most of your ATS investment.



In conclusion, selecting the right Applicant Tracking System for your business is a critical decision that can have a significant impact on your recruitment success. By considering the key features mentioned above – customizable workflow management, candidate sourcing, resume parsing, communication tools, AI-driven insights, integration capabilities, and customer support training – you can choose an ATS that meets your unique needs and helps you attract, engage, and hire top talent efficiently. Stay ahead of the competition and elevate your recruitment process with an ATS that empowers you to make informed hiring decisions and achieve your business goals.


Remember, the right ATS is not just a tool; it’s a strategic investment that can transform your recruitment efforts and drive business growth. Choose wisely, and watch your recruitment process thrive! See how Pereless Systems can help streamline your recruiting process!

Request a Demo Today!

How Do You Choose The Best Recruiting Software For Your Hiring Needs?

In today’s competitive job market, choosing the right recruiting software is crucial for streamlining the hiring process and attracting top talent. When selecting an Applicant Tracking System (ATS) for your organization, several key factors should be considered to ensure you find the best fit for your hiring needs. To maximize the effectiveness of your ATS, it is important to utilize and understand all of its features and functionalities.

 Firstly, evaluate the size of your organization and consider whether the ATS can scale to accommodate your current and future hiring volume. Look for features that simplify the recruitment process, such as resume parsing, job posting capabilities, and candidate communication tools. For small to mid sized organizations, most ATS systems can easily handle the volume of applicants and job postings. Take the time to customize the system to match your organization’s unique recruitment process and criteria. Implementing an ATS that can scale with the organization’s size will result in a more efficient hiring process and ultimately, a stronger workforce. 

Next, consider the user experience for both recruiters and candidates. An intuitive and user-friendly interface is essential for maximizing productivity and creating a positive hiring experience. For recruiters, having an intuitive applicant tracking system is crucial as it streamlines the hiring process, allowing them to manage job postings, track top talent and communicate with potential hires. A user-friendly interface with advanced search options and customizable features can greatly enhance the efficiency of your recruiters. Also, candidates do benefit from a positive user experience with the ATS. A user-friendly interface that allows for easy submission of resumes, communication with recruiters, and a transparent application process can amplify the candidate’s experience. 

Additionally, compatibility with other recruiting tools and software integrations is important for a seamless recruitment workflow. This will help you to effectively screen and evaluate candidates, saving time and effort in the long run. 

Also, make sure to regularly update and maintain your ATS to ensure that it remains current and accurate. Remove outdated job postings, review and update candidate profiles, and optimize your search criteria to ensure that you’re finding the best possible candidates for your job positions. By keeping your ATS well-maintained, you can ensure that it continues to effectively support your recruiting efforts and helps you attract and hire top talent. 

Lastly, take into account the cost and return on investment of the ATS. Consider the pricing structure, implementation process, and ongoing support to ensure you are getting value for your investment. By carefully evaluating these key factors, you can choose the best ATS for your hiring needs and set your organization up for recruiting success. 

Choosing the right applicant tracking system can greatly improve the overall recruitment process for all parties involved. Ultimately, a well designed and user friendly ATS can lead to faster hiring times, higher quality hires and increased satisfaction for both your organization and candidates. 

Take a chance with Pereless Systems and see how we can help streamline your recruiting process.

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Unlocking Success: Data-Driven Recruiting Strategies to Drive Talent Analytics

In the fast-paced world of recruitment, staying ahead of the curve is essential. With fierce competition for top talent, organizations are turning to data-driven recruiting strategies to gain a competitive edge. Leveraging talent analytics allows companies to make informed decisions, streamline processes, and ultimately, make better hiring choices. Businesses can also make informed decisions, reduce time to hire, and ultimately improve the quality of their hires with the use of data-driven recruiting. In this blog post, we will delve into the key aspects of data-driven recruiting and how you can harness the power of talent analytics to revolutionize your recruitment process.

SEO Keywords Analysis:

One of the fundamental aspects of data-driven recruiting is the ability to analyze SEO keywords to attract the right candidates. By understanding the keywords that resonate with potential hires, recruiters can tailor job descriptions and postings to target specific talent pools effectively. Utilizing SEO keywords in job descriptions can help attract relevant candidates and improve the visibility of job postings online. By thoroughly understanding the skills, qualifications, and experience necessary for a role, recruiters can tailor their search criteria and target the most suitable candidates. 

Screening Candidate Resumes:

Automating the resume screening process using talent analytics can save recruiters valuable time and resources. By utilizing automated tools and AI algorithms, recruiters can efficiently sift through large volumes of resumes to identify potential matches based on keywords, qualifications, and experience. This streamlines the candidate selection process and ensures that only the most qualified individuals move forward in the recruitment pipeline.

Assessments and Previous Employment History:

Talent analytics enable organizations to conduct assessments and analyze a candidate’s previous employment history to gauge their fit for a role accurately. By incorporating psychometric assessments and performance data from past jobs, recruiters can make data-driven decisions when evaluating candidates. By analyzing the duration of past roles, job titles, and responsibilities, recruiters can gain valuable insights into a candidate’s career trajectory and potential for success in a new role. This historical data can inform hiring decisions and help recruiters identify candidates who are likely to thrive in the organization.

Tracking Candidate Demographics:

Understanding candidate demographics is crucial for building a diverse and inclusive workforce. Talent analytics can help recruiters track and analyze candidate demographics to ensure equal opportunities for all applicants and promote a more inclusive hiring process. By analyzing demographic data such as age, gender, location, and educational background, recruiters can gain a better understanding of their candidate pool and tailor their recruitment strategies accordingly. This data-driven approach can help organizations promote diversity and inclusion in their hiring practices and ensure a more representative workforce.

Improving Quality of Hires and Reducing Time to Hire:

By leveraging talent analytics, organizations can improve the quality of their hires by identifying candidates who are the best fit for the job. Additionally, data-driven recruiting streamlines the hiring process, reducing time-to-fill vacancies and ensuring that critical roles are filled promptly. Data-driven recruiting allows organizations to make evidence-based decisions, reduce bias in the hiring process, and identify top talent more effectively. This results in higher retention rates, increased employee satisfaction, and ultimately, improved business performance.

Moreover, data-driven recruiting can help organizations reduce their time to hire and achieve cost savings in the long run. By streamlining the recruitment process, automating repetitive tasks, and leveraging technology to identify top candidates, businesses can significantly shorten the time it takes to fill a position. This not only improves efficiency but also reduces the financial burden of prolonged vacancies and recruitment costs.

Cost Savings and Better Understanding of Candidate Pool:

Data-driven recruiting can lead to significant cost savings by optimizing recruitment processes and minimizing hiring mistakes. By gaining a better understanding of the candidate pool through talent analytics, recruiters can make strategic decisions that align with the organization’s goals and objectives. By gaining a better understanding of their candidate pool through data-driven insights, organizations can make more informed decisions and improve their overall hiring outcomes. With tracking key metrics such as candidate sources, application rates, conversion rates, and time-to-fill, businesses can assess the effectiveness of their recruitment efforts and make data-driven adjustments to optimize their processes.

Reporting Metrics:

Measuring the effectiveness of recruitment efforts is essential for continuous improvement. Talent analytics provide valuable insights through reporting metrics, allowing organizations to track key performance indicators and adjust their strategies accordingly. By monitoring key performance indicators such as time-to-fill, cost-per-hire, and applicant quality, businesses can measure the effectiveness of their recruiting efforts and make data-driven decisions.


In conclusion, data-driven recruiting empowers organizations to make smarter hiring decisions based on real-time data and insights. By leveraging talent analytics, recruiters can streamline their processes, improve the quality of hires, and achieve cost savings. As technology continues to shape the future of recruitment, embracing data-driven practices is essential for staying competitive in today’s dynamic job market. Unlock the power of talent analytics and revolutionize your recruitment strategy today!

See how Pereless Systems can help your business implement these data-driven recruiting strategies to drive your talent analytics!

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Crafting Appealing Job Descriptions: Attract the Right Talent for Your Business

As a business owner, creating captivating job descriptions is crucial to attracting the right talent that will drive your company’s success. Crafting job postings that effectively communicate your company culture, desired skills, growth opportunities, and benefits is essential in the competitive job market. In this blog, we will delve into the art of creating compelling job descriptions that resonate with top talent and set your business up for growth.


Clarity and Conciseness:

When crafting a job description, clarity and conciseness are key. Use simple language to clearly outline the role, responsibilities, and qualifications required. Avoid jargon and acronyms that may alienate potential candidates. Be specific about expectations to ensure alignment between the role and the candidate’s skills.


Reflecting Company Culture:

Your job description should reflect your company’s values and culture. Highlight what makes your small business unique and why someone would want to work for you. Use language that showcases your inclusivity, diversity, and commitment to a positive work environment.


Desired Skills and Qualifications:

Clearly outline the skills and qualifications necessary for the role, but also be open to candidates who may bring unique perspectives and experiences. Use inclusive language to encourage a diverse pool of applicants to apply.


Highlight Growth and Development Opportunities:

Top talent is often looking for opportunities to grow and advance in their careers. Clearly articulate any training programs, mentorship opportunities, or paths for advancement within your small business. This can attract ambitious candidates who are eager to learn and grow with your company.


Benefits and Perks:

In addition to salary and job responsibilities, highlight any additional benefits and perks your business offers. Whether it’s flexible work hours, professional development opportunities, or a vibrant company culture, make sure to showcase what sets your workplace apart from the rest.


SEO Optimization:

By incorporating important keywords seamlessly into your job posting, you not only enhance its discoverability, but also ensure that it reaches the eyes and hearts of those who are truly meant for the role. When crafting such job descriptions, make sure to use relevant keywords to ensure the job description is easily discoverable by the right candidates online.


Legal Compliance:

Ensuring legal compliance is paramount in today’s fast-paced business landscape. It is crucial to meticulously craft job descriptions that not only attract top talent but also adhere to stringent employment laws and regulations. By incorporating key industry-specific keywords, businesses can proactively mitigate the risk of potential legal issues, safeguarding their reputation and financial stability. Stay ahead of the curve by meticulously evaluating job descriptions to ensure they align with legal requirements, setting the foundation for long-term success and growth.


Call to Action:

Ready to find the perfect fit for your business? Make sure to end your job description with a compelling call to action that guides interested candidates on how to apply. Start crafting your next job description with these tips in mind and watch the top talent come knocking on your door. Don’t wait, start attracting the right candidates today!



Crafting job descriptions that attract the right talent for your small business requires a thoughtful approach. By focusing on clarity, company culture, desired skills, growth opportunities, and benefits, you can create job postings that resonate with top candidates and set your business up for success. Remember to use inclusive language that welcomes a diverse range of applicants and always include a compelling call to action to encourage interested candidates to apply.

Are you ready to take your business to the next level? Start by crafting job descriptions that speak to the talent you want to attract. Your dream team is just a well-crafted job posting away!

See how Pereless Systems can help assist you attracting talent to your business.

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Applying to Jobs Has Never Been Easier For Companies That Utilize Pereless Systems!

Balancing the ATS Apply Process and Human Appeal:

Are you tired of struggling to submit your resume to different job boards and company websites? With today’s integrated process utilizing the premier applicant tracking system brought to you by Pereless Systems, applicants can easily submit their resume from any job board, including the company’s website with one click of a button – We call it Easy Apply!

Keyword Optimization:

Pereless Systems’ product also supports an integrated artificial intelligence component, allowing companies to find the best matches based on a variety of key fields utilizing this proprietary algorithm.  The best minds have developed this groundbreaking technology to free recruiters from an endless search through large pools of applicant data.


Pereless Systems provides customers with an Ai chatbot that can be easily installed on the company’s career page. This NEW technology allows our artificial assistant to guide the applicants through a seamless apply process.  No more support calls just candidate success!


With Pereless Systems, candidate attrition will never be an issue. We take the ease of applying to the next level, making the process seamless and efficient for both applicants and employers. Say goodbye to the hassle of submitting resumes and hello to a simplified, user-friendly experience.

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Why SOC 2 Audits Are So Valuable For SAS Startups And Established Companies

In April 2010, the AICPA announced a new auditing standard: the Statement on Standards for Attestation Engagement (SSAE 16).

This new auditing standard is known today as the Service Organization Controls or the SOC 2.

This auditing standard reports on the internal controls of a company for what is defined as the five Trust Services (These trust criteria’s are Security, Confidentiality, Processing Integrity, Privacy, and Availability of customer data).

My firm was introduced to this audit in 2011. Since we deliver software applications via the web, most companies that we sell to request this certification prior to any sale/engagement.

That same year, our senior management mandated that we comply and provide annual SOC 2 reports. First, we hired a leading accounting firm that guided us through the process. We found out immediately that the audit demands that a firm designate key personnel from every division and provide targeted data on their controls. Once the controls are documented, the accounting firm then comes on site and tests these controls in real-time with your team, ultimately providing the report. Processing time on a full report is approximately six (6) months from start to finish.

The SOC 2 audit legitimizes and provides full transparency on critical operational standards within your company. It truly calls out deficiencies and builds a stronger company. Although this audit is expensive and very time consuming, it will bridge any resistance to all operational questions a customer needs answered prior to signing the deal!

Our President and CEO, Arthur Pereless, said, “The SOC 2 audit is a pre-requisite to any sale of our company’s products! Our firm could not effectively compete without this certification.”

Three Key Post-Pandemic Hiring Trends You Should Know


2020-2021 has been the most challenging year to date when it comes to unemployment. Millions of Americans have lost their jobs due to the coronavirus pandemic, which shutdown hundreds of thousands of businesses worldwide.
The tech industry overall witnessed a slowdown during the pandemic. The sector saw a overall stall on new jobs being posted due to the uncertainness of the demand for services during these unprecedented times. 
Although some tech services slow down on hiring, others were booming by the demand of tools that promote the virtual workforce. Communications such as team collaboration tools and video meeting tools witnessed increased demand by this new way of working virtually.

Tech Industries Are Changing the Way We Work in Today’s Environment


Telehealth and telemedicine witnessed a significant increase and awareness as doctors started promoting their practices via virtual meetings with their patients. Technology companies that promote a virtual suite of tools for physicians to work virtually are being recognized for their efficiencies and cost savings which are here to stay and grow practices worldwide.
According to findings from the CDC, “During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019.” 

Telemedicine Technology that will impact post-hiring trends in technology

“AMA Marc Zarefsky Contributing News Writer”

  • Video-conferencing tools will be adopted for face to face interviews from Doctor and Patient.
  • Video-conferencing will also allow doctors to bridge with other physicians, an example would be a primary physician working with specialists on specific cases out of their domain.
  • Electronic filing systems are assisting physicians and practices in streamlining and standardizing file management on patients. This area will be advancing and becoming stronger as technology advances.
  • Physicians will be able to utilize new remote monitoring tools to follow patients with chronic illnesses.

Corporate Communications Tools

This sector saw a major increase in subscribers during the pandemic, and according to experts are here to stay because of the efficiencies and cost savings that companies are finding in this new virtual way of thinking. 
Sales and support functions within companies realized the time efficiencies and decreased expenses with these virtual tools, and demand is increasing across all industries. For instance, Zoom experienced a meteoric rise in popularity due to the pandemic. The virtual meeting platform’s meeting participants increased from 10 million in 2019 to 300 million in December 2020.

Virtual Hiring Tools

Virtual platforms saw a major increase during COVID-19. Companies adopting collaboration tools such as video-interviewing and onboarding witnessed major efficiencies in time and money, ultimately boosting the bottom line. These new trends are here to stay and can be found in full SAS recruitment technology packages that cater to companies that want to outsource this functionality.
According to an SHRM article by Roy Maurer in February 2021, “In the same way that a hybrid workforce of onsite and remote employees will become more normalized, a hiring process that combines virtual and in-person processes will become increasingly standard due to the associated cost and time savings, according to 70 percent of respondents to the LinkedIn survey.”


COVID-19 has demanded that we change our way of thinking in all industries. The tech industry is primed to lead in this revolution and will continue to forge new technologies that will advance and streamline operations across the globe.

Why is the Hospitality Industry Struggling Pre & Post-Pandemic?

2020-2021 has been one of the most challenging years to date when it comes to unemployment. Millions of Americans have lost their part-time or full-time hospitality jobs due to the coronavirus pandemic, which shutdown hundreds of thousands of small businesses. 

One industry that has struggled the most compared to any others is the hospitality sector. Hospitality careers have a tremendous amount of business types that fall into this broad category. From hotels, to restaurants, to travel services, and the tourism trade.  

This pandemic was very abrupt, and before we knew it, we had become confined to our residences in order to not catch or spread this deadly new virus.

Travel became restricted and that immediately choked the hospitality industry.  

The Department of Labor reports that 39% of all jobs in the Leisure/Hospitality industry disappeared.  

Hospitality industry is still facing struggles today

Today, as we are turning the corner and small businesses are beginning to see the light of day, the industry is still facing a massive problem with regards to staffing and filling the roles of the employees that were laid off during this time. 

During the pandemic, this industry has a demand for workers that far outweighs the number of potential employees. This dynamic is felt across the globe from our largest cities to the smaller demographics.

Some of these laid off workers have grown accustomed to staying at home and receiving unemployment checks rather than returning to their minimum wage jobs as waiters, bartenders, servers, etc. I’m sure that social programs do play into this equation heavily, but that is not the complete answer.

Since 2018, we have been policing our border stronger than any other time in our history. Our country blocked an estimated 70% of all migrant workers coming over to get work visas. With unemployment at a 50 year low in our country, and immigrants making up 31% of the hospitality workforce according to “Deloitte 2019 Travel and Leisure,” something had to give. The truth is we are struggling to fill these positions and get back to normal.

How is the hospitality industry handling these employee shortages today?

Employee shortages have resulted in very difficult times but fortunately, today our digital economy has allowed us to broadcast through social networks. Reaching the masses! Marketing your company openings through the mouth of someone who works there, is very powerful.

Another big dynamic that is occurring in this industry is the adoption of new technologies that replaces tasks that in the past only humans could perform. 

Companies are also using technology to recruit, and staff employees while using the tools available to market in mass, and build pipelines of qualified applicants that can be easily plugged into their many openings.

We will ultimately turn the corner and see our customer services industry thriving like never before.

2 Tech Tools For Successful Remote Work

When 200 recruiters were asked about new adaptations to work life during COVID-19, the results:

84% hiring teams said they were shifting towards remote work

80% began using video interviewing software

46% increased social media presence to share job opportunities

58% started using social media to promote brand and source more candidates

With an increase of work-from-home job opportunities, HR professionals are adapting to new ways of sourcing and hiring talent. Technology platforms and solutions haveindustry has introduced new innovations that claim to solve HR obstacles.

#1 Social Media

The global pandemic keeps people at home and using social media. Millions of jobs have been lost due to COVID-19 shutdowns while social distancing is still recommended across the nation. As some businesses operate semi-normal, people are now favoring work-from-home positions or companies that are flexible to it. A social strategy that reflects a societal preference will encourage higher candidate engagement, flow, and connection. It’s important to give talent an easy way to submit applications directly from your social post. Social will also serve as a great way to connect with the general public and build brand reputation.

#2 Video Interview Software

Once you have discovered talent, it’s time to get to know them through interviews. With telephone screening only going to so far, video interviewing software can manage the entire process without in-person requirement. Interviews can be automated to allow candidates a way to submit responses to questions already recorded by hiring teams. You can also do it the old-fashioned way, just via video!

According to Amy Hargrove of All Web Leads, this popular video interviewing platform, “Decreased the time we spend screening candidates by 67%.” Leslie Willson from Digital Federal Credit Union cited that her team, “…Made 300 hires out of 8,000 applicants with a recruiting team of 3 people.”

Absent a global pandemic, video interviewing software and social media remain a cost-effective method for brand building and hiring the best talent. One of the many lessons of 2020 is learning to navigate through obstacle. When you know what you need and how to achieve it, the possibilities are plentiful!