A Few Reasons Why the Hospitality Industry is Struggling Pre & Post-Pandemic

2020-2021 has been one of the most challenging years to date when it comes to unemployment. Millions of Americans have lost their part-time or full-time hospitality jobs due to the coronavirus pandemic, which shutdown hundreds of thousands of small businesses. 

One industry that has struggled the most compared to any others is the hospitality sector. Hospitality careers have a tremendous amount of business types that fall into this broad category. From hotels, to restaurants, to travel services, and the tourism trade.  

This pandemic was very abrupt, and before we knew it, we had become confined to our residences in order to not catch or spread this deadly new virus.

Travel became restricted and that immediately choked the hospitality industry.  

The Department of Labor reports that 39% of all jobs in the Leisure/Hospitality industry disappeared.  

Hospitality industry is still facing struggles today

Today, as we are turning the corner and small businesses are beginning to see the light of day, the industry is still facing a massive problem with regards to staffing and filling the roles of the employees that were laid off during this time. 

During the pandemic, this industry has a demand for workers that far outweighs the number of potential employees. This dynamic is felt across the globe from our largest cities to the smaller demographics.

Some of these laid off workers have grown accustomed to staying at home and receiving unemployment checks rather than returning to their minimum wage jobs as waiters, bartenders, servers, etc. I’m sure that social programs do play into this equation heavily, but that is not the complete answer.

Since 2018, we have been policing our border stronger than any other time in our history. Our country blocked an estimated 70% of all migrant workers coming over to get work visas. With unemployment at a 50 year low in our country, and immigrants making up 31% of the hospitality workforce according to “Deloitte 2019 Travel and Leisure,” something had to give. The truth is we are struggling to fill these positions and get back to normal.

How is the hospitality industry handling these employee shortages today?

Employee shortages have resulted in very difficult times but fortunately, today our digital economy has allowed us to broadcast through social networks. Reaching the masses! Marketing your company openings through the mouth of someone who works there, is very powerful.

Another big dynamic that is occurring in this industry is the adoption of new technologies that replaces tasks that in the past only humans could perform. 

Companies are also using technology to recruit, and staff employees while using the tools available to market in mass, and build pipelines of qualified applicants that can be easily plugged into their many openings.

We will ultimately turn the corner and see our customer services industry thriving like never before.

2 Tech Tools For Successful Remote Work

When 200 recruiters were asked about new adaptations to work life during COVID-19, the results:

84% hiring teams said they were shifting towards remote work

80% began using video interviewing software

46% increased social media presence to share job opportunities

58% started using social media to promote brand and source more candidates

With an increase of work-from-home job opportunities, HR professionals are adapting to new ways of sourcing and hiring talent. Technology platforms and solutions haveindustry has introduced new innovations that claim to solve HR obstacles.

#1 Social Media

The global pandemic keeps people at home and using social media. Millions of jobs have been lost due to COVID-19 shutdowns while social distancing is still recommended across the nation. As some businesses operate semi-normal, people are now favoring work-from-home positions or companies that are flexible to it. A social strategy that reflects a societal preference will encourage higher candidate engagement, flow, and connection. It’s important to give talent an easy way to submit applications directly from your social post. Social will also serve as a great way to connect with the general public and build brand reputation.

#2 Video Interview Software

Once you have discovered talent, it’s time to get to know them through interviews. With telephone screening only going to so far, video interviewing software can manage the entire process without in-person requirement. Interviews can be automated to allow candidates a way to submit responses to questions already recorded by hiring teams. You can also do it the old-fashioned way, just via video!

According to Amy Hargrove of All Web Leads, this popular video interviewing platform, “Decreased the time we spend screening candidates by 67%.” Leslie Willson from Digital Federal Credit Union cited that her team, “…Made 300 hires out of 8,000 applicants with a recruiting team of 3 people.”


Absent a global pandemic, video interviewing software and social media remain a cost-effective method for brand building and hiring the best talent. One of the many lessons of 2020 is learning to navigate through obstacle. When you know what you need and how to achieve it, the possibilities are plentiful!

Connect With Talent Fast With Text Recruiting Software

With the CDC reporting declining cases of COVID-19 in the United States and abroad, it is a recruiter’s market for companies that have survived the pandemic. With individuals looking to get back to work, hiring teams face tough competition to source and hire the best talent. Businesses are increasingly turning to text recruiting software and other virtual technologies to communicate with talent quickly.

Text recruiting speeds up communication

Companies actively hiring have a massive pool of eager and talented candidates to review. Yet it’s important to connect with people as quickly as possible before your competition does. According to CNBC, 55% of recruiters are focusing their efforts on phone calls to source talent. Sending text messages to candidates can expedite the process even more.

Smart phone and texting data

81% of the American population own a smart phone.

95% of text messages received are read.

98% of texts are opened compared to just 20% of emails.

Is text recruiting for everyone?

Engaging job seekers through text allows recruiters to establish relationships far quicker than email or a phone call. Yet, not all job seekers will appreciate this method of communication. 96% of people ages 18-29 have a smart device, while only 79% of people aged 50-64 do. Consider your talent pool demographic before texting them and stick to traditional steps if it makes more sense. Recruitment phases like scheduling interviews can be achieved in a matter of seconds compared to several days via email or telephone, but you don’t want to use a method if your candidates are not familiar with it.

Learn more about Pereless Systems & text recruiting by visiting our website!

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Proforma and Pereless Systems

Proforma Screening Solutions is a background screening company that provides accurate, efficient, and compliant screening services to inform hiring decisions and reduce human capital risk.
More than just generating a basic background report or administering a drug test, Proforma Screening partners with organizations in the following ways:

  • To understand and measure human capital risk.
  • To create background screening policies and programs to manage these risks.
  • To implement accurate, efficient, and cost-effective background screening services.
  • To make better hiring and employee-related decisions.
  • To maintain compliance with applicable hiring laws and regulations.

Benefit from the comprehensive employment screening solutions of an industry-leading organization. Count on Proforma Screening Solutions.

Here’s What Recruiters Should Look For In Their Talent

What do recruiters value when selecting candidates? Experience, education, certifications, and skill-sets are undoubtedly among the top few. Yet, things like culture fit, authenticity, and positive attitudes are arguably just as important as work experience. As today’s world continually changes, and companies compete to stay relevant, how do you find the best talent while also finding the best fit?

Naturally, recruiters focus on hiring candidates who will match the required skills of the position. We usually refer to these as hard skills. While there is still emphasis on a candidate’s hard skills such as data analysis, marketing, software development, and information systems, businesses are considering it just as important to identify a specific set of soft skills as well.

So, what are soft skills?

They are an individual’s interpersonal skills. Most significant of these are purpose, problem-solving, and emotional stability. While all of these skills hold value, some are more fundamental in recognizing how effective a person can be in their role. Employees who possess these additional traits will unquestionably strengthen company culture as well-adjusted and open-minded individuals who are willing to evolve and contribute to the continuous growth of the company.

Having an efficient and responsive recruiting process is beneficial to both the employer and candidate. Candidates must interview before being considered for a position, so cutting out this step is impossible. But what about a way to get a read on a candidate before even scheduling a face to face interview? Identifying a candidates’ soft skills would be identifiable right from the beginning.

Looking for a strong recruitment system that integrates with assessment tools to help you source the best talent?

E-Signature Technology: Solving Old Problems With New Tech

Originally Published by Forbes
Written by Pereless Systems CEO Arthur Pereless III

We have come so far in technological advancement that it is hard to remember the way things were. In 1999, the idea of signing digital documents was hard to imagine. Twenty years later, e-signature technology has proven to be a great technological innovation.

History Of Electronic Signatures

Electronic signatures, also known as e-signatures are “any electronic process that indicates acceptance of an agreement or record.” Unlike digital signatures that use a certificate-based ID, electronic signatures use a single-factor authorization using variables like passwords, unique PINS and Social Security numbers to verify identity. Proof of signing is achieved using an audit trail function embedded within each digital page.

Finish reading here.

CEO Explains How To Monitor Best-Performing Web Pages With This Free Tip

CEO of Pereless Systems Arthur Pereless knows a thing or two about capturing website traffic.

As the Founder of applicant tracking software that centers around gathering data, he also has first-hand experience in tracking and managing metrics of his own business websites. Over the years, the Big Data market has exploded to a $203 billion dollar market, servicing companies with expensive tools that capture it all. However, there are always cost-effective and even free alternatives available if you know where to find it.

Here’s one piece of advice Mr. Pereless offered the Forbes Technology Council in the article, “Gathering And Analyzing Website Traffic: 12 Proven Pro Tips.”

“Use Google Analytics to capture metrics and pull daily reports of best-performing pages. It is free of cost and user-friendly, providing an insightful database of information including page views, bounce rates and average time on pages. Filter results to your preferences and transfer to an Excel sheet within seconds. It’s a great way to keep track of website performance on a regular basis for free.”

Learn more about Arthur Pereless on The Hire Talent’s podcast, “Applicant Tracking Systems, AI, and the Future of Recruiting.”

Talent Will Reject Job Offers If You Do This…

Originally published by ATS OnDemand

Disrespect Them.

Job seekers and new hires want to feel respected and recognized beginning at pre-offer and beyond employee onboarding.  Without this, they are more likely to abandon job offers and look elsewhere. In fact, lack of respect was the number one reason talent decided against an offer.  

What constitutes disrespect?

Lack of communication

46% of respondents said they’d reconsider a job offer if they did not hear from someone between the time of acceptance to their first day of work.
Believe it or not, failing to communicate with new hires after they accept a job is common, and it could be an early sign of poor management culture. Communication puts new hires at ease and ensures they are prepared for what’s next.

No Recognition

“Recognition is one of the most important variables that influence candidates’ perspective throughout the hiring process.”

Nurturing new hires with reinforcement and recognition during onboarding demonstrates a healthy team dynamic. 60% of job seekers said praise and recognition was important during pre-offer and before their first day. This sets the tone for how they will be treated as employees. Don’t let a bad first impression scare your hires away!

Employee onboarding software

Technology exists to help us do things easier and faster. Employee onboarding software can fulfill all new hire expectations including communication, progress tracking, and recognition; all while streamlining the process for recruiters.

ATS OnDemand(ATSOD) is the business edition to Pereless Systems. ATSOD is a “pay as you grow” applicant tracking system suitable for smaller teams.

If You’re Not Sponsoring Jobs, You Should Be…

Pereless Systems applicant tracking provides employers an easy way to post jobs to the top free recruiting sources on the internet: Indeed, ZipRecruiter, Glassdoor, and the LinkedIn (Free Non-Sponsored listings). Naturally, clients will enjoy plenty of candidate traffic from these sources with standard postings as they are the most commonly used platforms to source talent.

Yet despite high candidate flow, it can be tough to fill a position! In cases like this, you may want to consider sponsoring a job.

Sponsored jobs can receive up to 5 times more clicks than an organic posting!

How is this possible?

In the organic listing, jobs age and lose priority as time passes. A sponsored job retains is listing placement, ensuring that more candidates can see and click on the post.

Each job board is going to have different costs and benefits to their sponsored post, but with Pereless Systems, you never need to worry about evaluating a source! By running simple sourcing metrics, users can evaluate their sponsored post campaign for effectiveness and candidate quality.

What to learn more about Pereless?

Pereless Systems CEO Talks AI & The Future of HR Tech

The Hire Talent’s latest podcast episode, “Applicant Tracking Systems, AI, and the Future of Recruiting,” features our CEO Arthur Pereless discussing the early days of recruitment, challenges of the industry, and the future of HR tech.

Listen Now!