Have you ever heard of the position Chief Digital Officer (CDO) before? If the answer is no, you are not alone; this position is one that only surfaced just a few years ago. Recently, the demand for this position has seen its biggest spike. The more a company moves into a digitized mindset, the more a CDO is needed.
What exactly does a CDO do? The CDO is the overseer of all data that comes from all departments in the company. For example, if a marketing employee writes a blog post that will be displayed online, it is sent to the CDO to be looked over. The CDO makes sure the post flows well, is socially acceptable, and finally gives the okay to push it out. After the blog is up, the CDO will see all of the online activity generated from the post, then gives the marketing department information based on the data pulled from it. This information gives the marketing department an idea on what topics their audience wants to see on social platforms and websites.
A CDO needs a rich background in all forms of digital operations; social media marketing, e-commerce, mobile applications and managerial skills are all vital aspects of this position. It is hard to keep up with the rapid growth of technology if you are not interested in this field. Having a manager who is tech savvy can help keep your brand fresh and up-to-date. The ever growing need for social presence is in high demand, this is why a highly skilled and trained manager could be the most important employee you can hire today.
In order to be a successful company in today’s market, companies need to adapt to the changes that are happening every day. Having a CDO who is experienced in digital strategies can take your company to the next level. If you are out of ideas on how to increase sales and productivity, maybe it’s time to hire a CDO. To make sure you hire the right CDO that fits the needs of your company, be sure to use Pereless’ Applicant Tracking System for the best results!