Snapchat Recruiting: The Next Hiring Tool

Snapchat is a popular mobile application created by three former Stanford University students in 2011.  The app allows its users to share images and multimedia instantly through its platform and has since developed into a graphics and overlay king that attracts a particularly younger audience.

It is estimated there are 160 million active users world-wide using Snapchat, with a majority of its user-base ranging between the ages of 18 – 24 years old.   For employers who are looking to recruit younger workers, Snapchat is a great source to tap into.  Not only can it be great for job recruitment, but it can be used as a tool to promote company brand and build an online audience in a fun and unique way. Here’s how some big names are using Snapchat to recruit talent and expand:


Snapchat for job recruitment: 

A social media campaign launched by McDonald’s in Australia called “Snaplications” aimed to attract young job seekers on Snapchat.  It required users to upload a 10-second video as an introductory application.  Once reviewed, McDonald’s would then send prospects a link through Snapchat connecting applicants to their website to apply online.  The Australia chief operating officer Shaun Ruming said, “We think this is actually a world first. Snaplications is basically a Snapchat ‘lens’ that gives users the ability to apply for a job —or at least commence that process—by sending a 10-second snap.”

Snapchat also includes a geofilter capability that enables visual overlays on specified locations on a map.  This allows employers to target specific locations and places (such as college campuses or businesses) and offers a unique method of promotion and interest.


Snapchat for employer branding:

The well-known IT and networking company Cisco started a social media campaign allowing their employees to capture daily work activities and experiences using Snapchat. Workers from different locations world-wide post videos of their offices, events they attend, and tours of product-testing centers to showcase what a day in the life of a Cisco employee entails.  New content is posted by a group of Cisco employees chosen from their 165 global locations daily, which is a great way to get noticed by interested Snapchatters who would possibly be interested in joining the company.

Cisco’s director for culture and global employer branding Macy Andrews says, “We want to showcase a different variety of jobs, so we might pick someone from engineering, or finance or legal, so we can show what various jobs at Cisco look like,” she says. “Some of it is location-based — we might be looking to fill a position at our site in Germany or our Richardson, Texas office, so we’ll get someone to snap from those locations.” 

Andrews also commented on the role employees play when attending special events.  “If our CEO goes to the New York office, we may have a group of employees there follow him around and snap various meetings or photos of him taking our interns out to lunch.”  

As Snapchat was once viewed as simply a video-sharing platform with fun graphics, it is now becoming more and more recognized as a tool for businesses to recruit talent and focus on improving employer brand. President of New York-based marketing firm Jody Ordinoni says that if you’re using Snapchat to recruit, “It means you’re kind of cool…it’s a way to show your audience that you’re embracing new technology.”


Pereless Systems Applicant Tracking includes free, innovative tools to promote jobs through social media platforms like Snapchat.  Let us show you how to post & share for free!  

5 Ways Start-Ups Can Benefit From Applicant Tracking

startups using applicant tracking systems

 

Start-up companies looking to expand their workforce are sometimes faced with major obstacles when it comes to recruiting talent. With the constraints of a small budget coupled with a sometimes non-existent Human Resource department, existing employees are often forced to take on the job of recruiter that may interfere or delay their original responsibilities – sometimes even setting the company back significantly.  How can a small business with a tight budget and tiny workforce grow without the threat of failure?

 

1) Purchase Applicant Tracking . . .

Implementing a cloud-based software solution like an Applicant Tracking System can streamline a majority of the internal and external processes of recruitment.  However, before deciding on an ATS vendor, make sure you are getting an easy to use and innovative tool that fits company needs without overloading you with features you don’t need.  You don’t want to get involved in a contract with a system that you won’t use!  Make sure you are provided training and have easy access to customer support when needed!

2) Improved Apply Process

How will prospective job candidates find your job listings and apply? The now perceived “outdated” way of gathering applications was using paper applications or requesting candidates send their resumes via email. Applicant Tracking Systems can automate all of this for you by providing a branded career page where your jobs are listed and candidates can apply electronically. Not only will this automatically organize and manage your candidates and resume files in one place, it will free up your email inbox and cut down on paperwork in the office.
3) From Manual To Automatic!

Not only will Applicant Tracking Systems automate applications but it can streamline internal work flows and tasks. With certain functionalities like job approval, offer approval, and recruit flow to disposition candidates, employees can rely on software to do the manual work for them.

4) Go Mobile

With millennials making up a majority of the new workforce, most of them are likely to rely on their mobile device to do everything – including filling out job applications. Innovative Applicant Tracking Systems will provide mobile-friendly career sites and applications so candidates can apply using their smart devices. Even better, some ATS solutions have internal text messaging capabilities that allow recruiters to contact job candidates on their phones using the ATS and even send job interview requests through text. This is a great way to save time,  speed up the process of scheduling interviews, and increase candidate flow to your jobs.

5) Reports & Analytics

With an Applicant Tracking System managing all of your sourcing and recruitment tasks, it will also serve as a great tool to run reports and capture key data for business purposes and record-keeping in seconds! Metrics such as applicant flow, job activity, ROI, and time-to-fill is captured by the system and will help keep you informed on your progress.

 

Want to learn more about how Applicant Tracking can streamline recruitment and hiring without breaking the bank?  Sign up for a demo and request to try us for 30 days free!

Free Onboarding

OSHA Rule For Electronic Submissions Delayed

OSHA

 

The Occupational Safety and Health Administration (OSHA) new rule requiring certain employers to report injuries and illness electronically has been postponed indefinitely.  The new rule was set to go into effect on July 1st, 2017, however without explanation, OSHA announced the rule would be put on hold on May 17th.   One spokeswoman for OSHA said the delay was a result of the need to focus on company “concerns about meeting their reporting obligations,” according to The Washington Post.

The new standards for reporting workplace illness and injuries was created with hopes of improving safety standards across the board for employers.  According to OSHA’s website, “Behavioral economics tells us that making injury information publicly available will ‘nudge’ employers to focus on safety.”  They also hope it will remove the fear of employer retaliation and improve reporting accuracy.

The rule was met with controversy because the new reporting standards would result in some information becoming public.  Two lawsuits countering the OSHA regulation are currently pending citing public disclosure of such data “unreasonably harms employers.”  Some conclude this might be a sign the rule will never make its way to real-time, however others recommend preparing for the new change until the plans are officially scrapped.  Attorney Patrick Miller suggests, “The good news for employers is that this could be a sign that the rule will go away entirely, but until a final decision has been made, employers should be prepared to comply.”

 

Onboarding And Applicant Tracking: 4 Reasons Why You Need It

ats

 

Applicant Tracking Systems (ATS) are best known as a Human Resource tool to automate recruitment, record-keep, and provide a database of vital candidate and employee information. Yet, with technology best known for its constant change, the ATS industry has begun to transform their products into a more dynamic platform built to do more than just recruit.  ATS vendors are now incorporating hiring tools like Onboarding to streamline time-to-fill rates and train new employees quicker and more efficiently.  Onboarding allows companies to use the ATS for processing new hires and providing them a secure portal to view and sign important documents electronically – all while being tracked and recorded by the ATS.  It can also be used as a resource center to help new employees become familiar with their new job and learn the ropes quicker. Could your business survive without an Onboarding portal attached to your ATS? Yes. Will you revert back to an ATS without an Onboarding portal once you try one? No!

Here’s Why:
1. Everything You Need In ONE System – If you had the opportunity to use just one software platform to source, recruit, and hire employees, wouldn’t you jump at it?  Of course you would! Especially if the ATS is cost-effective without sacrificing quality.  The best Applicant Tracking Systems can do a lot for a little!

2. Centralized Portal For Documents – All of the important documents required for review and/or signature by new hires can be uploaded into a centralized Onboarding portal as an electronic document and completed from anywhere, using any device.   Rather than worrying about new hires filling out paperwork on their first day, HR can advise new hires to complete all documents and tasks prior to their first time – freeing up time to focus more on training.

3. Resource Center – New employees are always anxious to learn more about their new job and what to expect. An Onboarding portal can help prepare them prior to day one! Include videos, website links, employee handbooks, and more to help them become more comfortable.  Help alleviate first day jitters with the gift of knowledge!

4. Communicate With Your Team – Onboarding should always include a method of communicating with your hiring team to help prepare for the arrival of new employees.  Create and assign tasks to your team, send them reminders, and keep everyone organized and on the same page.

Onboarding is one step Human Resource professionals cannot avoid. Why not make it easier while using an applicant tracking system that stores and manages all candidate data.  What applicant tracking system does all that without breaking the bank?  Check us out!

Pending State Legislation Could Restrict Job Application Questions

New legislation affecting specific U.S. states could remove “the salary question” on job applications as early as the fall of 2017.

Updated: 5/23/17

In 2016, The Pay Equity For All Act of 2016 was introduced to Congress to make it illegal (on the federal level) for employers to ask job candidates to disclose current or previous compensation.  If the bill becomes law, the US Department of Labor (DOL) would enforce regulations for the entire nation with the power to cite violators up to $10,000 in fines.  Currently as of this writing, the bill is pending Congressional review and approval.  However, on the local level, Massachusetts and cities like New York City have officially signed similar legislation into law.

  • New York City, NY: The New York City Council passed a bill banning employers from asking job applicants about salary history.  Mayor Bill DeBlasio signed the legislation into law in this month.  (Set to go into effect November, 2017).
  • Massachusetts: State-wide law banning compensation history questions to go into effect July 1st, 2018.
  • Philadelphia, PA: Current legislation was set to go into effect this month, however is currently facing legal challenges from the city’s Chamber of Commerce and is expected to be further delayed.
  • Other states: In 2016, 36 states introduced at least one bill that mirrors the federal legislation.

Massachusetts and NYC are leading the way for changes that may soon become more of a reality for local businesses.  Without legal challenge, job applications in both areas must reflect the new rules dictated in the local law or employers will risk hefty fines and lawsuits.    Time will soon tell if other states will follow suit or be stopped by legal – stay tuned!

One Business Tool To Improve Customer Support

live chat


Live chat is utilized by many industries as a customer support and sales tool, yet in more recent times, businesses have put an increased focus on adding it to improve customer experience and increasing profits.  In fact, according to Technavios, the live chat software industry is set to grow at CAGR of 7.98% within the next 5 years.  Live chat is an innovative addition to businesses that provides customers instant access to help in real-time while providing companies an in-depth look at their processes and customer behavior.

Benefits For Business

Live chat software includes analytical tools that provides key insight into customer behavior.  Live chat can track website visitor activity including the pages they view, what they search for, what they are interested in buying, and what customers are struggling with.  Questions that are often asked to chat representatives show businesses what they can improve and the processes they can tweak for better results.  Live chat can serve as the main source for frequently asked questions so companies can build a knowledge center based off of those questions and provide answers to questions before the customer asks them.  Chat can also help keep track of employee success and ability to help customers and answer their questions.  Most chat software includes business performance tools and reports that analyzes chat session quality, time of the session, customer service skills of your employees, and their ability to assist, investigate, and solve problems to satisfy the customer.

Benefits For Customers

These days, it’s no secret that people like instant gratification.  With a live chat option, users visiting company sites have a convenient way of receiving instant assistance.  Some people simply do not like talking on the phone or are hesitant to call support lines assuming they will be put on hold or outsourced.  With chat available, there is virtually no wait time, (depending on company responsiveness), and customers can expect communication with a chat agent immediately.  Here is some data stemming from a recent e-commerce study that surveyed US and UK customers:

  • 1 in 5 shoppers preferred live chat as a main communication method
  • 79% say live chat resulted in their questions answered faster
  • 51% preferred live chat so they could multi task
  • 46% believe it is the most efficient communication method

In regards to this specific study, the most common scenarios that triggered a live chat session included the visitor having trouble, inquiring about a general question, comparing products of interest, or asking about promo codes.  Yet, whatever niche your business serves, you can be sure customers will always have questions and expect answers.  Satisfying your customer base is a top priority and will make or break your company’s reputation.  If your business needs an innovative and savvy way to service clients, chat software might the one tool needed to improve customer support!

2 Powerful Applicant Tracking System Tools To Remember…

applicant tracking system

Applicant Tracking Systems (ATS) were created to streamline recruitment and hiring processes for HR professionals. There are many platforms that perform the common tasks and automation expected within an ATS, however sometimes recruiters will realize too late that a system lacks certain functions they deem necessary. Two of those functions include a job approval and offer letter approval process.

What Are Job Approval & Offer Letter Approval Processes?

Job Approval: Some businesses require hiring teams to create jobs in an applicant tracking system and send it to certain individuals to review before making it live. The typical process consists of recruiters building jobs using an ATS including drafting the descriptions, location, job category, salary, etc; then sending it off to the appropriate players to review, accept, or reject the job requisite.

Offer Letter Approval: Once a hiring team has decided to hire a candidate, some companies require them to create an offer letter summarizing the position’s key information and sending it to upper management for approval. Offer letters include data such as the job title the candidate will fill, salary or hourly pay, agreements, and other custom fields a company wishes to capture.

A smart applicant tracking system will include these processes standard and allow teams to seamlessly create jobs for approval and build offer letters to send through a pipeline of reviewers.  ATS platforms like this one send alerts to ping selected reviewers once they are tasked with a job or offer letter approval.  If members begin to fall behind in reviewing their approval tasks, the ATS will automatically send email reminders for a set amount of time until it is complete.

If you are performing these approval tasks using an applicant tracking system, you MUST also have the ability to report on them! The ATS should have the ability to pull job approval and offer letter approval reports on individual jobs plus break it down into specific criteria depending on what you need to focus on.  ATS platforms like Pereless Systems includes a report that can break down specific ATS users job/offer letter activity and response time.  Reporting and analytics are critical for companies who are keeping track of employees and ensuring they are utilizing their applicant tracking tool to the best of its ability while completing the necessary tasks to hire talent in a timely manner.

Job approval and offer letter approval processes are crucial for workflow and company growth.  Using an innovative applicant tracking system is a great way to execute these tasks and keep record of performance and successes; but just make sure the ATS you use can actually do it!

The Number One Question Job Candidates Ask

What is the number one question job candidates ask technical support after submitting an application?  According to the support team at this Applicant Tracking System (ATS) company, the top inquiry is: “Was my application received? I didn’t get an email confirmation.”

Many job candidates are aware that Applicant Tracking software has now replaced the traditional paper resume; making some feel weary that their resumes will be missed or ignored.  When candidates are applying for open opportunities online, not receiving an email confirmation increases this doubt, despite the applicant receiving a “success” message.  In today’s modern tech world, email confirmations are standard for almost all online transactions as a courtesy.  Companies now using electronic applications need to ensure that this piece is included within the process to keep a positive experience and reputation.

One survey showed that there was an increasing amount of unhappy job applicants due to a lack of communication and responsiveness after they submitted their resumes.  This can be highly detrimental to a company’s reputation and result in them missing out on talented individuals.  When it comes to the U.S. top Fortune 500 companies, you’d think these giants would have all of their ducks in a row.  But one recent analysis from SmashFly graded 23% of corporations with “Ds” and “Fs” for recruitment due to shortcomings like not cultivating leads “with consistent, personalized communication.”

One easy way to solve this issue is to utilize an ATS software that allows recruiters to setup automatic email confirmations once a candidate submits an application.  These can be sent either immediately or delayed depending on the specific ATS capabilities available.  Not only will this confirm that their application was submitted, but candidates will be assured that an actual human will review their resume before selecting them for an interview or rejecting them.   This automatic process will not only help recruiters communicate with their entire talent pool, but also assist ATS support teams in tending to actual issues.

Looking for an Applicant Tracking System that includes this capability at no extra cost?  Check out this cloud-based ATS that has been assisting HR professionals for over 15 years!

 

 

 

 

Automation Is Key For Applicant Tracking Systems

applicant tracking systemSorting through candidate resumes can be a tedious task for HR professionals despite the fact many companies have now automated the process with software like an Applicant Tracking System (ATS).  Although recruiters who are using an ATS don’t have to worry about piles of paper on their desk, they do still have to toggle through electronic files which can be just as time consuming.  That’s why it is so important to use an applicant tracking solution that not only automates the apply process but also streamlines candidate review and automates disposition.

According to one study, an average corporate job posting attracts about 250 resumes.  Out of all of those submissions, only four to six candidates will be called for an interview and only one offered a job.  That’s a lot of applications to review for such a small minority that is likely to be deemed qualified.  Another report focusing on small businesses revealed that 48% cited their biggest obstacle to be few or no qualified applicants for their open positions.  In both cases, it seems companies are capable of sourcing resumes but struggle to find a qualified talent pool.  So how long does it take recruiters to sift through all of those resumes just to decide on a select few?  According to a 2015 study, it takes an average of two months to fill available positions.  Perhaps this is because recruiters are spending most of their time reviewing unqualified candidates-or maybe it’s because their ATS just isn’t innovative enough.  Either way, it is dire that businesses improve time-to-fill for the sake of their success, and luckily, there are ATS solutions that can do this and more…

A superior ATS makes job applications smarter and allows businesses to capture a candidate’s true essence and qualifications through customization.   For example, Pereless Systems ATS includes Prescreening Question capability that allows recruiters to build job specific questions that can be applied to applications and setup to “knock in” or “knock out” candidates into workflows based on their responses.  Setting these questions as required answers will ensure that applicants who are not qualified are not sourced into recruiter pipelines so they can instead spend more time focusing on applicants who qualify.

If your current ATS technology doesn’t make recruitment easier, it’s time to re-evaluate your system.  You need a solution that not only automates workflow but speeds up recruitment and gets top talent into open positions fast.

How an ATS Could Solve an HR Nightmare

What is one of the top complaints job candidates have when it comes to online applications?  No communication or follow up from the employer once it is submitted. For smaller start up companies who lack the manpower or resources, this may be something that is unavoidable. But for companies utilizing an Applicant Tracking System (ATS), there should be standard tools that help to avoid this issue and in turn create a positive experience for candidates; whether they are hired or not.

In 2015, Talent Board conducted a survey that concluded an increasing trend of, “less personalization…less responsive trends overall,” in regards to online applications and employer feedback.  For example, candidates were less likely to receive confirmation messages once their application was submitted.  This can easily cause frustration and concern since the job seeker went through the entire apply process only to feel uncertain if it was actually received or if a human will actually review it.   This doesn’t mean you need to get rid of your current ATS but that simply you need to, “make it smarter,” as co-founder of Karen.ai Noel Webb said.  An ATS operating on “smart” mode will allow you to set up functions like automated letters that can be sent out to candidates once they apply.  This not only puts them at ease and confirms their application was received, but can also provide additional information on what to expect moving forward.   This is a great way to begin initial introductions, show consideration towards candidates, start off on a positive note, and begin building strong relationships with your talent pool.  After all, one study of 1,200 workers found that 1 in 4 applicants severed ties with a brand after having a negative experience during the apply process.  Not only that, 33% of candidates shared their negative experiences on social media.  That can get ugly for your brand fast.

The bottom line: make sure to communicate with job candidates and ensure you have an ATS that has all of the functionality to do it for you automatically.

“The way a company treats a candidate during the hiring process can either be a huge competitive advantage in a very hot market when trying to attract hard to find candidates, or it can be a major reason why candidates run from a particular company.” – Robert Byron – (Partner/Manager WinterWyman)